So good news! This past week I have been talking to IU’s new sustainability director, Bill Brown, about Carrotmob. He loves the idea! Not only has he offered great advice, but Bill has volunteered to assist us in the walk-through after the day of sales. So he will help direct the money the business will set aside to the places that need it the most. This will ensure that we get the best bang for the buck. He has some great ideas that I can’t wait to be a part of implementing!
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“The shoppers were palpably stoked by the notion that their dollars would have a positive and immediate impact on the store.”
“Carrotmob’s reverse-boycott model is one to watch!
“It’s great to see that businesses can have such an easy win-win scenario”
“Genius” 
“A huge success and a source of inspiration for us over at GOOD”
“The latest Bay Area strategy for saving the planet”
“'mobbing' lets a business know exactly why the gods of good fortune have smiled upon it.”
“Irresistable”
I just realized his walkthrough is after the day of sales. Is there any way he would be willing to do a brief walkthrough before as well so we can help the business start thinking about opportunities and get excited for the event?
I think so, I will have to check with him though. But he seems pretty interested!